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Unfortunately, MyTarget's capabilities are limited by the fact that the service cannot target, for example, only Volgograd, but does so for the entire region at once, because it is not able to accurately separate the behavior of residents of the city itself and the region (MyTarget is a platform for promoting business in Odnoklassniki and Mail.ru projects). Let's go back a bit and measure the territories of the regions.


The difference turned out to be insignificant. Targeting by just one region Vkontakte found a new target audience and took second place, and the audience size reached 443 thousand. In the regions, VKontakte and Odnoklassniki remain the most popular social networks and have a wider audience than the others. Another interesting fact: many SMM managers afghanistan phone number lead living in the regions or working with them use only VKontakte as a platform for promotion.


But, nevertheless, the social network that is so actively capturing the market is also popularized among them. Conclusion: there is no universal recipe for finding a target audience in a certain region. Its volume can only be estimated by analyzing advertising accounts. There are no clients in Odnoklassniki Eat. Which social network to promote in 2019 Which social network to promote in 2019 Contrary to the general opinion that Odnoklassniki is for pensioners, more than half of the social network users are people aged 26 to 45, which is the most solvent segment.


The total audience of OK is 43 million users, so finding your target audience there is quite possible. Why are there so few businesses and brands there? Because in the minds of most marketers there is nothing to catch there. In the minds of SMM managers there is a clear stereotype that the main audience of OK is grandmothers posting photos of their harvest and grandchildren.