How to Take Advantage of Micro and Macro Conversions So

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How do you take full advantage of micro and macro conversions when planning your digital marketing campaigns? Here are a few key tips to consider: 1. Use Tracking to Determine Micro and Macro Conversions The thing about micro conversions that is so important to understand is that you might not even know they exist. If you think about it for a minute, you probably pay far more attention to your macro conversions than you do those itty-bitty micro ones.


Instead, make sure you’re keeping an eye on both types. By using tracking in this manner, you can norway telegram number list easily spot areas where there might be an opportunity to scale up a specific element of your campaign or even make changes to prevent issues with getting your customer through the sales funnel. Google Analytics has many different methods for customizing your tracking, making it an excellent place to start.


2. Know When to Segment Users and Analyze Data It’s also important to realize the context behind why a specific user might make a micro conversion and where they might never fully move forward to a full macro conversion. For example, looking at users across multiple channels, it can be easy to spot those that will make a full completion to a macro conversion and those that likely won’t.