What types of content you already have versus which

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Start by determining which member(s) of your team will be handling your social media presence moving forward. Then decide on a posting frequency and create a content calendar to keep you on track. Consistency is critical when it comes to social media, as your audience needs to know when they can expect you to show up. As your content strategy evolves, you’ll also want to make sure you’re clear on crucial factors like: Who your audience is and what they’re interested in.


Types you wish to create in the future. Which platforms will receive what content types, and when. Make paraguay telegram database sure you pay attention to which posting frequencies work best on each platform, as well. For instance, once or twice a day max is probably ideal for most Facebook or LinkedIn presences. However, Twitter is so fast-moving, more posts are almost always better.


4. Prioritize active, meaningful engagement While it’s true that content is still king when it comes to social media, even the most outstanding content isn’t enough all by itself. Pay much attention to the most successful brands on social media, and you’ll notice that they never just make a few posts and walk away. The whole point of making exciting, entertaining content in the first place is to drive engagement.