Original, well-made content that offers value to the user can be the tool to success for an online business. The effort will be rewarded in the SERP of search engines. But what to do with low-quality content on your website ? At Posicionamiento Web Salamanca we evaluate the consequences of the pieces that are not working and how to solve them.
Google and quality content
Content marketing has proven to be a powerful tool for businesses that want to rank high on search engines. Nowadays, a large number of companies are looking to gain greater visibility through this technique. And investments in this type of strategy have increased over the last few years.
But not every content strategy works. You have to be careful not to colombia telegram data mistakes that, instead of driving results, prevent you from moving forward.
For the strategy to be successful, the content must interest the user , provide answers and offer value. Posting hastily will do more harm than good to any website or blog. It will be obvious that something is wrong when you are not getting conversions. And also when you realize that you do not have a good ranking in Google.
The search engine, through its algorithms, is responsible for verifying the quality of the content on the Internet. Those that meet the parameters manage to position themselves in the first places . Those that do not, have less visibility and even risk getting a Google penalty .
For this search engine, quality content is that which benefits the user. It is well written, offers solutions, reflects knowledge on a specific topic and is up to date. Excessive advertising, duplicate content or texts that only seek to position keywords are not well received.
Adapting to Google's demands is essential if you want to achieve a good ranking. So you have to keep an eye on the latest developments in the algorithm. For example, with the Fred update, the importance of quality content became more evident. This affected sites that were more focused on making a profit without considering the needs of users.
As a result, organic traffic to those sites declined. Just like with Fred, the rules are constantly changing. The secret to staying on top of things is to think about user experience .
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What type of content is harming your website?
Poor quality content does not do your website or blog any good. On the contrary, it can be toxic and make you a candidate for a Google SEO penalty. But what is poor quality content ?
Posts that don't have much value or aren't appealing to your target audience will put you in the crosshairs of Google's bots. But it's not the SEO strategy that makes content low-quality. The value of your posts goes beyond optimization.
You can experiment by choosing a piece of content you have on your blog. After reading it, answer honestly if there is anything you can learn from it. You may be familiar with the topic, but does it offer something of value to a new user?
Now, at a glance, look at the length of the text. If it's a short post, do you think it answers all the questions the visitor has? Does it reflect your knowledge on the topic?
Head over to the social buttons and look at the count. How many times has it been shared? In theory, a post that has been shared a lot is good. If not, it means it wasn't engaging enough. Of course, there will always be other factors that influence these issues.
If you find that your text is too short, doesn't have enough information, and no one has shared it, you're in trouble. And this is just one piece of content, chances are the same mistakes are repeated on other pages. The more often this happens, the more damage it will do to your website.
You can't see all the elements that make content poor at first glance. Below we list the characteristics you should avoid .
Posts with little content
In previous posts we have insisted on this topic. Long articles rank better in search engines . This shows that the topic has been thoroughly researched and whoever published it has knowledge about it.
The longer the article, the more detailed it will be and the more useful information it will have for users. Gone are the days when 500-word articles worked. Now, texts with at least 1,500 words are more valued.
Poorly written content
Errors in information, syntax or spelling will also be penalized by users and search engines. Make sure that the person writing the texts knows what they are doing.
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If you're going to hire a freelance writer, ask for references first and read content they've written before. That way you don't run the risk of paying someone who has the lowest price and who ultimately doesn't do a good job.
You can also contact a marketing agency like ours and ask about our copywriting service .
Little social interaction
The number of times a piece of content is shared on social media has become a barometer for websites. There are many reasons why users don't share your content. They don't find it interesting, they think it's over-hyped, or there's incorrect data.
But perhaps it is because at the time of publishing it, social networks were not so relevant for marketing.