At Web Positioning Salamanca we will tell you what Google Shopping is and how to use it. Learning how this Google service works will help you place your products on this platform that has a lot of reach today. Keep reading to find out more.
What is Google Shopping?
Google Shopping is a service provided by Google that allows customers to search, view and compare products . This is known as a Comparison Shopping Service (CSS) that is displayed when people search for a product.
They can appear both on the results page (SERPs) and in the Shopping tab. For example, if you search for children's clothing on Google, you will see sponsored ads as the first result, with an Ads label.
And if you go to the Shopping tab you will see many more. And there you can choose and go directly to the sellers' websites.
Results are displayed as a thumbnail image of each product, the seller name, and the price.
In order for sellers to use Google Shopping, they china telegram data be registered with Google Merchant Center and Google AdWords .
While not technically a marketplace like Amazon or eBay, because it is more of an advertising platform, it gives buyers the opportunity to view a variety of products based on their search.
Yes, it works like a marketplace in the sense that it gives buyers the opportunity to compare prices and view products from different brands and stores.
Sellers also benefit because when a person clicks on a product, it takes them to their site where they will make the final purchase.
Therefore, you will see that as a store owner, large or small, it is an excellent opportunity to know what Google Shopping is and how to sell more using it.
Advantages of using Google Shopping
The main reason to use Google Shopping is that it is very effective . It allows people to select from a variety of stores, and they can filter their results.
It makes the product search experience more visual. It helps businesses appear multiple times on the results page, for example, in regular text-only ads and Shopping results.
Data from Marketingcharts.com indicates that Shopping products are 30% more likely to convert than Google Ads ads.
How to use Google Shopping
To get your products listed on Google Shopping, you'll need to follow a series of steps.
Set up a Google Merchant Center account.
It's easy to set up, easy to use, and serves as the foundation for your products and their information. But Google Shopping campaigns are managed through Google Ads.
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You must add your business information, whether you want to accept payments online or at your local business, choose whether to use Shopify or PayPal as tools, and accept their Terms of Service.
Optimize product images.
Google Shopping uses your store's images, so you should optimize your own website's images before uploading them to this tool. As it offers a very visual tool, product photos are key.
One of the reasons why you may be denied a campaign is due to poor image quality. This is mainly because they want to offer a better experience to users.