If not, you may need to pursue additional research

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Determine which content mediums will work best Examine what content mediums you are currently using and how successful they are for you. Also, consider other mediums to determine if they might work better for content at different stages of the buyer’s journey. Add a podcast, video series, webinar, or infographics if you think they will add value.


Identify Approaches to Use for Different Types of Content How you use a piece of content can determine united kingdom telegram number list he effect it will have on a buyer. For example, in the awareness stage, you want to draw them in with engaging content. In the stages that follow, your content needs to focus on providing value and establishing solutions. Each stage, then, requires a different approach. Conduct a Content Audit Identify what you currently have by conducting a content audit.


From there, you can determine ways to add to or alter content to meet all the quadrants of your matrix. To help, start by identifying where you can include slight alterations. Personalize it or create a broader appeal for a larger group of potential buyers. Identify Needs for Content Support Use your content matrix to identify content support needs. For example, you may find areas where there is minimal content in comparison to other areas.