MLMs use language that echoes their targets’ dreams to recruit new sales reps

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You may quickly burn through your immediate circle and have to pressure your contacts to find new potential leads. Depending on your target audience, you may end up selling in the evenings or on weekends, when you usually spend time with family or friends. How MLMs use social media in their operations MLMs, both legitimate and predatory, often engage their audience on social media for sales and recruitment purposes. Here are some of the tactics they use: MLMs use the language of success to recruit on social media.


They call recruits “entrepreneurs” and “busines list of united arab emirates cell phone numbers s owners” and encourage them to talk about themselves that way. The allure of suddenly being able to say “I’m a business owner” or “I’m an independent consultant” for just a small down payment on goods is powerful. MLMs encourage personal images on social media. Sales reps are encouraged to use images of themselves and their families on social media to boost sales and attract recruits.


For example, if the MLM products are health-related, reps use before-and-after photos to show the products’ results on a personal level. MLMs use social media to showcase wealth and luxury. Many prolific posters share aspirational lifestyle shots to sell the idea that it’s easy to make a generous side income, or even fund an upper-middle-class lifestyle, via direct sales. “Sometimes, they also use social media to post statuses that tell a story of how their money grew many times over with very little work,” Morgan noted.