You don’t have a marketing funnel in place

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If you have a prototype, let your focus group use it with minimal instructions to see how easy it is for them to operate. Note their confusion, frustration and delight as they use it in various ways. Additionally, use their pricing feedback to determine if you can produce the product and make a profit. Tip As part of your feasibility study, use a strengths, weaknesses, opportunities and threats (SWOT) analysis to assess the competition and guide product development.


Launching a new product without a way to generate demand for it is a sure way to fail. Invest in high-quality copywriting, website design, landing pages, a social media presence, ad copy and emai list of lebanon cell phone numbers l drip campaigns. Be sure to allocate sufficient money to advertising, SEO and social media marketing to get the word out quickly about your amazing new product. 7. You didn’t launch your product in a timely manner.


Ideally, you will launch your new product at a time of high demand and unfulfilled need. However, if you take too long and continue to add features, you may miss this crucial window. Other companies may see the opportunity and go to market while you tweak your product, establishing themselves first. If your product is solid (not buggy or prone to breakdown) and the time is right, launch it as is. You can always do product updates later.