Understanding your customer is not only

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About knowing data points such as age, gender or class. It is even more important to know their habits, expectations, and ways of interaction with a brand. In this case, understanding how they do searches on the internet and what kind of content makes them click a link is vital to your success. THE ULTIMATE BUYER PERSONA GENERATOR Learn more about structured data You know what to write and the intended audience, so now what? How can Google identify your content as snippet-ready? To do that, you will need to know more about structured data.


Structured data is a set of HTML and JSON-LD standards that Google crawlers use to read, understand vietnam telegram database and display your webpages on a SERP. As this part is technical and demands the content creator to follow some specific guidelines, we won’t be venturing into details here. But we strongly recommend that you go to Google Search Central and learn more about structured data. To put these guidelines into practice, Schema.


org is the most used vocabulary, so you must check their website as well to start planning your new content. Build content around snippets Now that you have a strategy, a better understanding of your buyer persona, and you know what you have to do to create structured data, your team is ready to build the right content for rich snippets. The main priority should be getting straight to the point.