The consumer's behavior is subject to change, because marketing requires change and we have to comply with our products and services, you only need to satisfy your needs if you don't fulfill a proposal, like products and services with social and environmental awareness, the customer to identify with the product or who compares to a company that compares our values.
The consumer ahora para las empresas represents a persona física with amazon database sentiments and emotions that require a complete poco that interacts with other consumers, it is necessary to periodically review the strategies and actions of marketing that is carried out to recognize the new panorama of what estamos haciendo bien o we should improve and keep in mind a contingency plan or brand reputation plan that is not applicable beforehand; During this era of marketing, a new technological concept “New Wave” circulated that was made up of 4 large pillars:
Computers
Internet is low cost.
Mobile phones.
Advertising sources (social media)
Compañando a esto, las empresas empiezan darle mucho valor a los datos, y empiezan las compras-sales de grandes cantidades de totos, gracias a este recurso la publicidad que se muestra de los consumidores es mucho más precisa y quizás considerada como agresiva al sentila muy personal.
Hemos llegado al Marketing 4.0
Between the investigation of merchandise and the compilation of navigation data that users have to be able to capture the preferences and trends of consumer preferences, in marketing 4.0 it is also based on AI machines that a human can understand and learn our patron saints of behavior, a clear example of this is Google that has mediados of 2016 hizo a change in its algorithm in 2016 to show most of the semantic results .
Al día de hoy podemos hacer cualquier búsqueda en Google y no one will be limited to ours a listado of results, if no, dará an exacto resultado a la pregunta que hemos hecho.