On April 14, PRO Marketing DAY was held in Madrid, the Digital Marketing event organized by Aula CM that this year welcomed more than 500 attendees, 18 presentations and 4 real cases and that once again left us with great moments and new learnings that we compiled in these 55 ideas.
This new edition of PRO Marketing DAY allowed us to enjoy the presence of great experts in different areas of digital marketing, such as SEO positioning, Emotional Marketing, CRO, web analytics or video marketing, in addition to giving us the opportunity to analyze real cases, practical examples and even resolve doubts about legal issues regarding this sector.
Now it's time to recap the most important ideas and tips from the presentations!
Ideas and advice from argentina telegram lead experts at PRO Marketing DAY 2018
Creative optimization of Google Adwords campaigns by Elena Charameli and Javier Balcazar
The day started with a presentation by Elena Charameli and Javier Balcazar, professors of the Google Adwords course at Aula CM.
In it, both professionals began by explaining the main new features that have recently been included in the platform to continue focusing on remarketing and how to use it correctly to avoid causing rejection in the user .
On the other hand, a series of tips and tricks were discussed to optimize advertising campaigns in a more creative way, all of them very well exemplified. Among them, the idea of investing in the production of video within the landing page to ensure that the message reaches our users better, for example, stood out.
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[Tweet «Use video on your landing page as it will help humanize it @echarameli»]
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Persuading Demogorgons with Natzir Turrado
Natzir Turrado was in charge of continuing with the second presentation of the morning and teaching us how we should "persuade demogorgons" or, in other words, how we should win over our potential clients.
In a talk with slight psychological overtones and a presentation in the purest Stranger Things style , Natzir taught us various techniques to convince the user to purchase a product, thus improving our conversions.