Enterprise Revenue Expansion Consultant

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This article will present a concise and practical model for thinking about monetization, namely the monetization pyramid. This model consists of three key parts, corresponding to the three levels of the cash flow pyramid. . Monetization model: the foundation of product monetization The monetization model is the bottom layer of the monetization pyramid and the most important foundation. It defines how the product is monetized, whether through subscriptions, advertising, transactions, or other means. The monetization model is at the bottom of the pyramid and sets the basic direction for the overall monetization strategy. .



Pricing strategy: determine the specific pricing canada email list structure The pricing strategy is the middle layer of the monetization pyramid. After you determine the monetization model, you need to think about how to set the price, including whether the pricing structure is a unified price or multi-level pricing, whether you will use dynamic pricing, etc. Capability model and learning improvement of B-side product managers The first challenge that B-side product managers face is how to properly analyze and diagnose business problems. This is also the most difficult part of the product design knowledge is basically not helpful for this part of the job.



See details> A reasonable pricing strategy directly affects the product's revenue. . Paid conversion: optimize the efficiency of paying users The highest level of the monetization pyramid is the efficiency of paying users' conversions. This includes conversion rates for memberships or conversion rates for specific product purchases. Only by establishing a monetization model and pricing strategy can conversion rate optimization yield real results. The monetization pyramid model is an effective framework for thinking about the monetization of online products, including three levels: monetization model, pricing strategy, and paid conversion. It is worth noting that if the product monetization model or pricing strategy is not established, even if the conversion efficiency is high, the long-term value (LTV) of the product cannot be maximized.