Digital trends and individual platforms come and go, but social media as a whole is definitely here to stay. Given its continued popularity and development, social media is a key place for your brand if you want to achieve a strong online presence.
But competition is fierce, so businesses are increasingly combining organic content creation with paid ads to keep up with the market.
Is it worth investing in paid advertising on social networks?
We may be repeating this often, but it's worth emphasizing: don't jordan phone number data underestimate the power of paid advertising . Whether it's search or display ads , on this platform or that, this digital marketing method will at the very least improve your online presence and brand awareness.
Advertising on social media brings various benefits. Given the diversity and widespread use of social media, businesses from all sectors can find relevant target audiences. You just need to know how to properly conduct detailed research that will allow you to make the most of these ads.
As always, the claims we make are backed up by verified facts. Let's take a look at some data from a recently published Hootsuite survey on internet usage in the image below.
However, keep in mind that this first piece of information does not mean that it is not worth investing in paid ads on other platforms such as LinkedIn, Twitter, Pinterest, YouTube, Snapchat and TikTok. Just because a platform has a larger number of users, does not automatically mean that it is the best choice for advertising your business. For example, if your goal is to attract a younger audience with colorful sneakers, it is quite understandable that TikTok and Instagram are much better options than LinkedIn.
In the end, it is possible to highlight some of the main reasons why brands are increasingly investing in paid ads on social networks: