Build Authority with Your About Me

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Build Authority with Your About Me Hero Section
Your readers have many options when it comes to which blog they should follow for information and advice in your industry. Thus, your hero section should give them ample reason to follow yours (and confidence in that decision). One of the best ways to do this quickly within your hero section is to establish authority. This means showing readers why they should listen to you.

How do you do that? With a little bit of humble bragging. Here’s an austria phone number library —the second sentence in the hero section of my About Me page is: “My work has been featured on Forbes, Entrepreneur, Inc, Fast Company, Business Insider, LifeHacker and many more.“

Building Authority with the Hero Section of Your About Me Page (Screenshot Example)
To the readers in my target audience that land on my about page, just about all of them will recognize the names of these world-renowned business publications, which lends me some immediate authority.

Use the hero section of your About Me page to highlight your victories, both past and present. This will show your readers that you’ve already walked the path you’re now teaching others. And that’s what people are really looking for—someone who’s been where they are now, and has accomplished exactly what they’re looking to achieve.

Break the Ice and Humanize Yourself
Reading an About Me page is the online equivalent of meeting someone for the first time (in-person) in the physical world. In many cases, people are a little bit apprehensive and not too sure about what they should expect from you during a first encounter. Because of this built-in nature we have as humans, we tend to immediately put up our psychological defenses.

That’s why you must write an About Me page with an icebreaker near the top of your hero section.