Step 4. Set Up Data Collection for Your

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Step 4. Set Up Data Collection for Your Website
You’ll see a page with your account name and your new property selected (shown on the top left).

You now need to link your Google Analytics property to your website so Google Analytics can collect your data. Under “Choose a platform,” click the “Web” button.

Google Analytics New Account Prompting the User to Set Up Data Collection by Choosing a Platform
Google will give you a form to set up your data stream. You just need to put in your website’s URL and add the Stream name (it usually makes sense to use your website name here).

I recommend that you leave enhanced measurement turned on.

Then, click “Create stream.”

Google Analytics Screen for Setting Up a Data Stream, With a armenia phone number library Stream Shown
Google will now create a special “Stream ID” and “Measurement ID” for your website.

The “Measurement ID” is the piece of tracking code (sometimes called a “site tag”) that you need to add to your website:

Google Analytics Web Stream Details for Stream With Name Ryan's Website, URL ryanswebsite.xyz, Strea ID and Measurement ID
To add it to your WordPress site, scroll to the “View tag instructions” box at the bottom of the page.

Click on this to see a page with instructions for your Google tag. Click the “Install Manually” tab to view the Javascript code for your unique tag:

Google 4 Tag Installation Instructions with the Install Manually Option Selected
Keep this open while you log in to your WordPress site in a separate tab.

Adding the Google Analytics Tracking Code to Your Website
The simplest way to add the Google Analytics tracking code (Measurement ID) to a WordPress website is to use the WPCode (Insert Headers And Footers) plugin.

Step 1. Install and Activate the WPCode Plugin