Outrageous Marketing: Is It Worth the Risk?

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In the modern world, the advertising market is oversaturated. To stand out from the competition , it is necessary to invest significant funds in promoting goods or services. If a company has a small budget, but wants to attract the attention of a potential audience, shock marketing comes to the rescue. It stimulates consumer interest in a product/service, acts as a kind of catalyst for purchases. Very often, for this reason, even enterprises that are not constrained by funds resort to this method of increasing sales.

Thus, shock marketing is low-budget, scandalous advertising that attracts the attention of the masses by using tools that often contradict ethical standards of morality, legislation (obscene language, violation of privacy, etc.). Despite the fact that the company may be fined, the effectiveness is so high that many companies are willing to take the risk. Due to the discrepancy with ethical standards, shock advertising is remembered on a subconscious level.

Outrageous Marketing

Shock marketing works effectively and safely only when a company observes the following when launching an advertisement:

high quality of the idea;
maintaining contact with the product/service;
knowledge of the target and potential audience, their needs and pain points.
By adhering to these points, you can really achieve anguilla email list 7582 contact leads successful promotion results and gain fame among competitors.

Advantages and disadvantages
The main advantages of shock marketing include the following:

Saving money . It is enough to watch an advertising video or a publication with provocative content once, and it will spread around the world in a flash – word of mouth will work.
An increase in the number of clients and sales is a pleasant bonus for the courage to declare yourself.
New opportunities . Thanks to provocative advertising of products or services, companies can become of interest to investors, business partners, small businesses can easily become large ones.
Long-lasting effect . If the promotion was successful, the company will be associated with the outrageous advertising.
It is worth noting that the use of low-quality shock marketing can lead to the following:

Decreased audience loyalty . Advertising and everything related to the company causes irritation.
Penalties . Violation of the law is punishable by a fine in large amounts, then it is difficult to call such a method of promotion budgetary.
Brand destruction : Incorrect use of marketing tools can alienate existing customers.
Advantages and disadvantages

When does it make sense to use shock marketing?
Shock marketing gives quick results, but if used incorrectly it gives a short-term effect. This method should be used with extreme caution and is appropriate in the following cases:

the company works with products/services that are aimed at young people;
to promote a budget product among low-income populations, shock value and large expenditures are rarely compatible;
The new company wants to make a name for itself.
Also, the use of provocative advertising is effective when a brand intends to change its positioning in the market and attract a more solvent audience.

In other cases, shocking marketing may not produce the desired effect or even cause harm. The most suitable area for the use of provocative advertising is, of course, fashion. New brands can easily make a name for themselves with the help of advertising that contrasts with well-known expensive brands. But in the real estate and financial services sector, this is quite risky, since it can seriously undermine the company's reputation.

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