The paid traffic market is constantly growing, as is the delivery sector. With the constant search for more profitable ways to increase sales and reduce dependence on platforms like iFood, many companies are adopting innovative digital marketing strategies.
For the past four years, I, Marcos Dellamarque , have been working exclusively with delivery businesses in Brazil. During this time, we have developed and adapted the world's most effective strategy for the Brazilian delivery market: Triple Stacking.
This innovative methodology aims to empower restaurants by offering a robust and adaptable solution that breaks the chains of dependence on marketplaces.
Let's explore how paid traffic, combined with Triple Stacking, can revolutionize your delivery business, bringing autonomy, control and sustainable growth.
Triple stacking for delivery
Index
Growth and Loss of Control
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Changing Digital Advertising Landscape
The Triple Stacking Strategy
Setting Expectations
Acquisition: Attracting New Customers
Chase: The Most Known Wins the Best
Offer: Converting Interested People into Loyal Customers
Conclusion
Growth and Loss of Control
The growth of the delivery sector in Brazil is undeniable, especially russia phone number data after the COVID-19 pandemic, which accelerated the adoption of delivery services. During this period, iFood managed to position itself very well in the market, offering a convenient platform for restaurants to reach a larger audience.
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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
However, this convenience came at a price. Many delivery service owners ended up becoming dependent on iFood, losing control over crucial aspects of their business, such as profit margins, decision-making autonomy, and direct relationships with customers. The high commissions and restrictions imposed by the platform left many entrepreneurs feeling trapped in a cycle of dependence.
Changing Digital Advertising Landscape
In the past, simply driving traffic to a digital menu page worked well. However, ad costs are continually rising due to the growing number of advertisers and the diversification of social networks. Previously, most ads were concentrated on Instagram and Facebook, but now, platforms like TikTok are competing for users’ attention, further fragmenting the audience.
The Triple Stacking Strategy
With these challenges in mind, Triple Stacking stands out as a strategy that focuses on obtaining qualified contacts, especially those who are within your delivery region and show interest in your products. The great advantage of this approach is that it takes these contacts directly to WhatsApp, using the Web Menu with a trigger that facilitates communication with these people.
triple stacking for delivery
Read also: How WhatsApp Automations for Delivery Can Increase Your Sales
Setting Expectations
In this article, you will learn how Triple Stacking, combined with paid traffic, can transform your delivery business. We will explore each of the three phases of this innovative methodology – Acquisition, Pursuit, and Offer – and how they can help you increase sales, reduce dependence on marketplaces like iFood, and regain control over your business.
Acquisition: Attracting New Customers
The first phase of the Triple Stack is Acquisition. The goal here is to attract new customers to your delivery business. By using paid ads strategically, you can reach a wider audience and drive qualified traffic to your restaurant.
Using Meta Ads : Facebook and Instagram ads (Meta Ads) are a powerful tool for reaching potential customers. With precise targeting, you can create campaigns that speak directly to your target audience.
Creating Compelling Content : Ads with high-quality images, compelling videos, and clear calls to action can capture users’ attention and encourage them to place an order.
Extra Tip : You can create materials with influencers and use these same materials to run and capture new customers.
First-Time Customer Offers : Special promotions for new customers, such as discounts or freebies, can be a great incentive for them to try your service for the first time.
Chase: The Most Known Wins the Best
Once you’ve acquired new customers, the Pursuit phase ensures that your restaurant is top of mind for those new customers. This phase uses remarketing campaigns to ensure that customers who have visited your website or interacted with your ads continue to see your brand regularly.
Remarketing : Using Facebook pixel data or engagement audiences, you can create campaigns that reach people who have already shown interest in your restaurant.
Relevant and Frequent Content : Maintaining a steady stream of relevant content on social media helps keep customers engaged. Since you want to be featured 2-3 times a day, you need to have a variety of content.