Microtext – a way to increase conversions

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Attracting a user to a website is only half the battle. It is necessary to push him to the target actions. For him to do them, you need a user-friendly interface. Microtext plays an important role here. These small text fragments have enormous power: they help to take steps leading to the target action. These are landmarks that do not allow the user to go astray.

Fractus will help you create effective microtexts. Contact us!

Microtext: a few words about the essence
Microcopy or microtext is a phrase or word in the interface that prompts the user on how to act: register, log in, comment on a post, add an item to the cart, pay for a purchase. It guides the user before, during, or after performing an action. Conversion rates – real target actions – depend on the interface text.

Microtext is aimed at the user, not the product. If it is andorra email list 24290 contact leads useful, the user will feel comfortable, he will not leave, and therefore the business opportunity will not go away.

Microtext: a few words about the essence

Creating working microtext
There are some rules to follow to create the perfect user interface text:

Be useful . The more precisely and clearly it is described what filling out a form or clicking a button will lead to, the more comfortable the user will feel on the resource. Informing, clarifying, guiding means being valuable, not confusing – that is the goal of microcontent.
Write like a human being . A clear interface language is a guarantee that even a child will understand it. Simple, easy language, close to conversational, will become user-friendly. You should not use technical terms, jargon, officialese, incomprehensible abbreviations. It is better to get away from template phrases, find your own style - this increases recognition.
Leave hints . If there is such an opportunity, do not miss it. For example, when selecting accessories for equipment, in the field for entering the number and series, it is worth giving a link to the instructions that will tell you where to look up the data for your equipment. Or when filling out a questionnaire, indicate the time.
Be brief . Long sentences are hard to read. Instead of "Please provide your email address so we can send you a trial lesson," it's easier to write "Leave your email and we'll send you a trial lesson." But don't go overboard with minimalism.
Help fix an error . The user made a mistake and therefore can't perform the planned action? You need to tell him not the confusing "An error occurred, please fix it", but the reassuring "The phone number is too short".
Anticipate fears . Entering personal data is associated with fear. Therefore, it is worth warning the user. For example, "Your email address will not be specified" or "Your data will not be transferred to third parties." And inform why the resource needs personal data.
Test . Having created microtext, you need to test it before implementing it. And not only by specialists, but by ordinary users. They will definitely tell you what works and what needs to be improved.
Creating working microtext

Where to order microtexts? From Fractus
In website development, not only design is important. For harmonious work, a user-friendly interface is needed. Therefore, it is worth ordering microtexts from the specialists of the Fractus company.

Microtext writing will be undertaken by professionals who have sufficient work experience, the necessary equipment, programs to complete the task perfectly. They know exactly what works, and will implement it in your resource. Improve your resource with us!

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