Black Friday represents a great opportunity to win new customers , increase revenue and even build customer loyalty for future occasions, and there's nothing better than innovating with a digital menu for Black Friday!
If you want to prepare your restaurant for this date and maximize results with an efficient digital menu for delivery, this guide is totally for you!
Let's explore how to develop a digital menu for Black Friday and ways to promote your offers!
Index
Why invest in a Digital Menu for Black Friday?
Planning the Digital Menu for Black Friday
Define Products for Promotions
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Offer Combos and Progressive Discounts
Highlight the Benefits of Black Friday
Use High-Quality Images and Visual Highlights
Update the System with Ease and Flexibility
Add an Exclusive Black Friday Category
Promotion Strategies: Attracting Customers to the Digital Menu
Invest in Social Media
Send Personalized Offers via WhatsApp
Post-Black Friday Assessment: What to Learn for the Next Dates
Get ready and include your restaurant in Black Friday!
Why invest in a Digital Menu for Black Friday?
Sell more on the digital menu
Digital Menu for Black Friday: How to Prepare a Digital Menu for Delivery
Black Friday is one of the busiest dates in commerce, and the food sector can also reap the benefits by participating and adopting a digital menu for Black Friday, you:
Makes it easier to view promotions : Specific Black Friday offers can be highlighted to catch the customer's attention.
Increases restaurant reach : A well-publicized digital menu reaches more people, which can attract new customers.
Improves customer experience : Menu navigation is simplified, allowing customers to view and select promotions with ease.
Planning the Digital Menu for Black Friday
Digital Menu for Black Friday: How to Prepare a Digital Menu for Delivery
First of all, the menu must be strategically planned so that mexico phone number data the promotions are attractive, but also profitable. Follow these steps to define your Black Friday menu:
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Test for 10 days
Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
Define Products for Promotions
Choosing the right items to promote is the first step, so consider:
Items with a good profit margin : This way, the discount offered does not compromise your profit.
Popular dishes and combos : Offers on products that are already customers' favorites have greater appeal.
New or limited editions : Promoting new or exclusive Black Friday items creates interest and a sense of urgency.
Offer Combos and Progressive Discounts
Special combos are a great way to increase the average order value, create packages with a main dish, side dish and drink, or dessert options, with a special price.
Offers like “10% off on orders over X amount” encourage customers to place larger orders.
Highlight the Benefits of Black Friday
Clearly specify on the digital menu what the benefits of your Black Friday are.
Phrases like “Exclusive Discounts” or “Take advantage of our Delivery’s Black Friday” attract attention and motivate customers to take advantage of promotions before they end.
Use High-Quality Images and Visual Highlights
Well-produced images attract attention and can be decisive in the customer's choice. Insert high-quality photos of promotional dishes and visually highlight the offers, using stamps or labels such as “Black Friday” or “Promotion”.