You think about the type of business you want to develop, create the e-commerce, make the products available and eagerly wait for the first customers to appear.
Each store has its own time, yes, but there are actions that help your e-commerce become more discoverable to the public and accelerate sales . And that's what we're going to talk about here.
Follow the text and apply the tips to see your sales take off!
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I created my online store. How long does it take to make the first sale?
We know you're in a hurry and want your business to gain a lot of notoriety in a short period of time. But there are some important points to understand when it comes to the maturation time of a new online store until you make your first online sale .
We need to understand that the purchasing process follows a funnel logic. So, let's understand what the sales funnel looks like in practice.
The sales funnel has 4 stages:
Discovery
Recognition
Consideration
Conversion
First, your customer discovers that they have a problem or need, then they recognize that there is a solution for it. Then, they begin to consider your online store or product as part of the solution and convert to a purchase.
Between the discovery process (top of the funnel) and conversion (bottom of the funnel), there are all the store's advertising and communication actions. In other words, it is your role, as a store owner, to draw attention to certain problems and show that your store has the solution, stimulating desire and attracting people to make a purchase.
From the moment you open your e-commerce site until the first sale is converted: this period can take between 15 and 90 days. This data is based on the evolution of a customer, from the first access to the site until the actual conversion.
It seems like a long time to start making a profit, doesn't it? You also need to take into account that your store still needs to be discovered to be considered an option for the customer in a market that generated R$40 billion in revenue in the first quarter of 2023.
Therefore, to help you with this mission, we have separated 25 practical tips below to speed up your process of making your first sale.
Button to read article about purchasing journey
How to make your first sale online? 25 crucial strategies
Following the logic of the sales funnel and the four stages we lebanon phone number data mentioned, you need to put actions into practice to reach each of the moments of the purchasing journey with the ideal customer – discovery, recognition, consideration, conversion.
Check out 25 strategies now to help you make your first sale online with your new online store
1. Choose a good platform to open your online store
The choice of e-commerce platform must be studied, analyzing key points such as cost, customization, native resources, integration with third-party systems such as logistics and shipping, among others.
Choose a platform that has all of this and allows you to create your store without spending a cent. Yampi, for example, is ideal for those who are starting out in e-commerce or dropshipping, and it also has a free plan with no monthly fees, so that the store owner only has to pay something when they are already making a profit.
Read also: What is the Yampi Virtual Store?
2. Study your target audience
But really study! Think about the products you want to sell and who is the ideal audience that would buy from your store.
One tip is to look for profiles of people similar to who you imagine to be your brand's persona on social media, understand the content they consume, which pages they follow and what their activity is like in general.
Button to read article about e-commerce niches
3. Select the product mix
Choose the products you will sell based on target audience studies, focusing on products that are in demand and aligned with mapped interests and needs.
Also consider competition and profit margin when selecting your product mix.
4. Study about dropshipping
Dropshipping involves working with suppliers who keep products in stock and ship them directly to customers when a sale is made.
It's a great option for those who don't have a lot of investment capital to start with, but want to guarantee their first sales.