Social advertising is at its peak

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Chatbots have become a household name in customer interaction and customer service. AI-powered chatbots provide advanced customer handling. Businesses are turning to Chatbots to improve user experience.

Several big players like Facebook, Twitter, and Amazon have understood the importance of chatbots in businesses. The new wave of AI has curtailed the sails of chatbot marketing. 95% of consumers believe that “customer service” is the primary beneficiary of chatbots. 75% of businesses stated that AI will be actively implemented in their companies in the next three years.

The rise of social messaging has given a boost to chatbots. As Facebook Messenger grew, the number of bots on Messenger also grew from 33,000 to over 100,000 in just one year. There are also chatbots on We Chat, Slack , Viber/Whatspp ,contact number data iMessage, Kik, and many other platforms.

Not only selling products, chatbots have also found their use in social selling. The various advantages of using Chatbots are:
1. They can effectively respond to customer queries.
2. They can generate brand awareness among the audience.
3. They can help you boost your sales.
4. They are available 24/7 for customer support.
5. They can convert leads into customers.
6. They can keep the customer engaged and guide them through your website.
Chatbot is a widely used social media application in almost every industry.

: It is true that all businesses work hard to gain organic social media presence. They can achieve their goals by expanding their reach using paid advertising services. Sometimes, advertising on social media can cost less than on search engines. PPC services like Google and Bing.

The company using these services can easily target the audience and achieve ROI. These platforms provide facilities to select your audience, according to their needs based on social media, income, gender, status, race, and geographic location. It helps in tracking the market segments.

6. Business Intelligence: Marketers are now using social media to identify and monitor their competitors. At a time when competition in many industries and markets has intensified, businesses need to know everything about the companies they share the playing field with. Following competitors can, for example, help marketers identify potential customers and learn about the challenges faced by similar businesses. Another major trend in social media involves learning from competitors’ failures on social media. By simply observing which tactics have been successful and which have failed for competitors, businesses can eliminate much of the trial-and-error experience that costs a lot in terms of time and money.

7. Customer Service Marketing: Businesses have long struggled to provide adequate customer service and social media has highlighted many terrible customer service failures. As a result of the interaction between customers and businesses on social media, many reputations have been tarnished and a lot of business has been lost. Businesses have found that they can establish a competitive advantage by publicly responding on social media to customer comments and complaints. As a result, consumers can see how quickly and adequately a business responds to customer issues. Now, even angry customers represent huge marketing opportunities.

8. Targeting and measurement are much more advanced: With the advancement of technology, another dependent factor has changed. Compared to the last 5 years, it has become easier for every company to target a highly specific audience and analyze their results in a more precise way. The end result is that marketers have more tools to operate effectively, as long as they know how to use them.

9. The passive approach doesn’t work: It’s no longer possible to build an audience using the passive approach of making good posts and hoping that the audience will come to you. Instead, you have to go out and build an audience. The competition is too fierce and the organic reach too low for a passive campaign to thrive.

10. News: Gone are the days when news was received in the next few days. Today, with the help of social media platforms, news reaches its audience within a few minutes. It is only possible with the help of social media platforms. News has always traveled fast. When it travels at the speed of 500 million tweets per day, it is important to keep up with the times.

You can even watch live videos of the incidents, conferences or any other concerns only with the help of these platforms. It is the best way to announce anything whether it is a sad news or a good one. It will reach the audience in just a few seconds or minutes.

Conclusion
As we discussed earlier, there are several things and platforms that have changed over the past 5 years. It is only possible because of social media sites. The world of social media is changing every day, every minute, and every second. While it is impossible to predict how the social media marketing landscape will change over the course of a year, marketers should keep an eye on the evolution of the above-mentioned social media elements to engage their customers with these new trends.