Filtering phone numbers for marketing in El Salvador requires a comprehensive understanding of local regulations, particularly regarding data privacy and telemarketing. As of November 23, 2024, El Salvador's "Personal Data Protection Law" (Legislative Decree No. 144) is in effect, applying to both public and private sectors. This law introduces provisions for data collection, processing, data subject rights (including the right to object to direct marketing), and cross-border data transfers. Therefore, simply acquiring phone number lists without proper consent and adherence to these regulations can lead to legal issues.
The most crucial aspect for telemarketing in El Salvador is obtaining explicit consent from individuals before sending any marketing communication. This is a recurring theme in global best practices and is explicitly mentioned for El Salvador. While there aren't specific, highly el-salvador phone number list detailed telemarketing rules akin to some other countries, the general rules for advertisements and promotions apply. Marketing messages are generally not allowed for two-way messaging and should not be sent after 6 PM local time. Providing a valid opt-out method for marketing messages is also a best practice and likely a regulatory expectation under the broader data protection framework.
Regarding the acquisition of phone numbers, directly "buying phone number lists" for marketing purposes in El Salvador is highly risky and likely non-compliant with the new Personal Data Protection Law. The law emphasizes obtaining prior consent for data processing, and generic purchased lists rarely come with verifiable, explicit consent from each individual for marketing outreach. Instead, businesses should focus on building their contact lists through legitimate means, such as:
Opt-in forms on websites or during transactions: Clearly state that by providing their phone number, individuals agree to receive marketing communications.
Direct engagement at events or in-store: Obtain verbal or written consent at the point of interaction.
Existing customer relationships: While an "established business relationship" might offer some leeway in other jurisdictions, in El Salvador, the emphasis on explicit consent still holds strong. It's best to seek clear marketing consent even from existing customers.
To effectively filter and manage phone numbers for marketing in El Salvador while complying with regulations, consider these steps:
Implement robust consent mechanisms: Ensure every phone number collected for marketing has clear, verifiable, and explicit opt-in consent from the individual. This record of consent is critical for compliance.
Maintain an "Do Not Call" (DNC) list: Provide an easy and free method for individuals to opt-out of receiving marketing communications. Immediately honor all opt-out requests and update your DNC list.
Utilize virtual local phone numbers: Acquiring a virtual El Salvador phone number (e.g., with a +503 prefix) can help establish a local presence and increase customer trust. Many VoIP providers offer these, and they can be configured for inbound and outbound calls, and even SMS.
Adhere to content and timing restrictions: Avoid sending marketing messages after 6 PM local time, and ensure content is appropriate (no violence, political, religious, or adult content, unless specifically permitted, like betting content).
Seek legal counsel: Given the newness of El Salvador's Personal Data Protection Law, consulting with legal professionals specializing in Salvadoran data privacy and telecommunications law is highly recommended to ensure full compliance and mitigate risks.