Yes, telemarketing is permitted in El Salvador; however, it operates under specific regulations designed to protect consumer rights and ensure ethical marketing practices.
While there are no telemarketing-specific laws, general advertising and consumer protection regulations apply. For instance, unsolicited telemarketing communications must clearly indicate their promotional nature and provide recipients with a straightforward, free option to opt out at any time. Additionally, these communications must affirm that the recipient's data was obtained without violating data protection rights .
Global Practice Guides
The Telecommunications Law and the Consumer Protection Law further regulate advertising practices, including telemarketing. These laws establish el-salvador phone number list guidelines to prevent misleading or false advertising and ensure that consumers receive accurate information about products and services. Violations can lead to penalties, including fines and legal action .
The telemarketing industry in El Salvador has seen significant growth, with ad spending projected to reach approximately $2.01 million in 2024. This growth is driven by factors such as a young, tech-savvy population and high mobile phone penetration, making telemarketing an effective channel for reaching consumers .
Statista
However, the increase in telemarketing activities has also led to consumer complaints about excessive or intrusive calls. Some individuals have reported receiving numerous calls daily from various companies, leading to frustration and concerns about privacy .
Reddit
In conclusion, while telemarketing is allowed in El Salvador and serves as a valuable marketing tool, it is subject to regulations aimed at protecting consumers. Companies engaging in telemarketing must adhere to these regulations to maintain ethical standards and avoid potential legal repercussions.