MaxPoster and CoMagic - how a car dealer can manage phone traffic, instructions

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Maxim Kharitonov, Head of Development Department, MaxPoster

Most of the requests to car dealerships are calls. They play a huge role in the auto business. Firstly, they are valuable in themselves as customer requests. Secondly, with proper management of the call flow, you can get a huge array of information about the work of your company and make the right business decisions based on it.

In this article, I will tell you how to use solutions telegram china phone number from MaxPoster and CoMagic (UIS) to control the reception and processing of calls, qualify them, and even manage the price of cars and track the stock of cars in the warehouse.

CoMagic (UIS) and MaxPoster are partners in the auto business services market. MaxPoster specializes in automating business processes of dealerships for the purchase and sale of new and used cars. CoMagic is an end-to-end analytics and call tracking service, while being a telecom operator and providing its own telephony solutions.

CoMagic's experience in developing telephony products and expertise, on the one hand, and MaxPoster's IT solutions, on the other, help dealers manage their telephone traffic. Namely:

record incoming traffic across all advertising channels,
separate targeted calls from non-targeted ones through processing by moderators and automated algorithms,
control the reception and processing of calls at the dealership,
provide the opportunity for the client to contact the salon via specific numbers,
route calls,
conduct analytics on call success (successful calls, refusals, callbacks) and much more.
How does it work and what does it give?
Content
How does it work and what does it give?
What is meant by moderation?
What does using MaxPoster calltracking give?
Integration example
The MaxPoster calltracking module is used in dealerships in the processes of buying and selling new and used cars. All telephone conversations are recorded in the system and then moderated by MaxPoster specialists.

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The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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What is meant by moderation?
MaxPoster has its own call moderation department. The MaxPoster moderation center processes customer conversations with dealership representatives. The center does not make calls on its own, but provides dealerships and representative offices with information on processing non-visiting (telephone) traffic by salon employees. Calls are processed within two hours of receipt.

Specialists establish whether the conversation matches the script, evaluate the quality of calls, and also record for each call:

topics of conversation
(what issue the client has inquired about: purchase of a vehicle/exchange of a car/buyout/commission/spare parts/credit/insurance, etc.),
connection success
(received/missed calls), callbacks,
result of calls (non-targeted / targeted / unrecognized). If the call is targeted, then for used cars it is indicated what car the call was about (in fact, we link the call to the car in the warehouse); for new cars - what model the call was about.