Personal data must be processed

[taniakhatuntrisha@]

Key Principles of the DPDPA 2023 for Lead Generation:

Consent is King: The DPDPA emphasizes explicit, informed, freely given, specific, unconditional, and unambiguous consent for processing personal data. This means pre-checked boxes or vague statements are no longer sufficient. For direct marketing, especially B2C, express consent is almost always required.
Lawful Use & Purpose Limitation: only for a specific, explicit, and lawful purpose. You cannot collect data for one purpose and then use it for an unrelated marketing campaign.
Data Minimization: Collect only the personal data that is directly relevant and necessary for your stated purpose. Avoid collecting excessive information.
Transparency: Data Principals (individuals) have the right to be gambling-data-austria informed about how their data is collected, processed, and used. You must provide a clear privacy notice.
Data Principal Rights: Individuals have significant rights, including the right to access their data, rectify inaccuracies, erase their data, and easily withdraw consent. You must have mechanisms in place to facilitate these rights.
Accountability: As a Data Fiduciary (the entity processing data), you are accountable for compliance and for implementing reasonable security safeguards to prevent data breaches.
Consent Managers: The DPDPA introduces the concept of "Consent Managers" – entities registered with the Data Protection Board who can act on behalf of Data Principals to manage their consent. , it indicates a shift towards greater individual control.