The peak-end rule suggests that people judge an experience largely based on its most intense point (the peak) and its final moment (the end), rather than the average of every moment. In email marketing, this highlights the importance of both compelling content and a positive concluding experience.
Ensure your key message or most valuable information chinese overseas australia phone number list creates a "peak" of interest. More importantly, pay attention to how your emails conclude. A strong call-to-action, a friendly closing, a clear next step, or even a small token of appreciation can leave a positive final impression.
A well-crafted ending can significantly influence how subscribers remember your email and their overall perception of your brand. By focusing on both delivering valuable content throughout and ensuring a positive final touchpoint, you can leverage the peak-end rule to create more memorable and impactful email experiences.