Challenges in Managing Physician Databases

[kexej28769@nongnue]

So if you're measuring brand awareness, for example, there are many things you can measure, like downloads, traffic, referrals, mentions. If you look at engagement as a key KPI, you'll look at links, likes, comments, shares, retweets, all that sort of thing. For lead generation, you're typically looking at MQL, SQL, subscriptions, and callbacks. So those are three very quick examples of how I think we get measurement wrong.

Create an innovative content strategy
How to Create an Innovative Content Strategy
When it comes to our audience, I think we know what they want, but we don't know how they want it, and I genuinely think that the Internet is now in a position where just hitting and hoping with purely written physician database doesn't work anymore. I genuinely think the internet has come a long way. So I'm going to show you a very short way of how you can take your content strategy from basic to hopefully even better, and it starts with that.

I think a lot of marketers are in the core, and that's where you have a specific topic, topic X like I listed there, and that's your framework for the rest of your content. So if you were talking about trees, for example, you could have trees as your subject, and that would be the framework that would branch out and create more subjects around trees to go forward.

That's right. That's where I think a lot of marketers are. A better version would be to look at UA, Universal Analytics or Multi-Channel Funnels, to understand what performs well, and based on where your audience is in the purchase journey. Then the advanced version will explore GA4, as I put it there, segmenting your top five markets, understanding how they perform with a data-driven attribution model, and creating the right content for the right audience at the right time, which is the holy grail of what we're trying to achieve here.