If you belong to the great world of SEO and Social Media, the first thing your clients are going to ask you for are results and good results. It will not be enough for you to think that you are doing things well, but you will need to demonstrate with data that your strategy is being successful . But, how do we manage to evaluate our results? With the help of KPI, they are the best tool to measure our performance, progress and success. How is success measured in digital marketing? For that we use KPIs.
KPIs stand for Key Performance Indicators . KPIs are metrics that are used to quantify the results of a certain action or strategy based on predetermined objectives. In Social Media, the first thing germany address and phone number we will have to do is develop a Social Media Marketing Plan , and through these established KPIs measure the success of said plan . It is essential to keep a rigorous control of these KPIs since they are the ones that will indicate if some corrective measures are necessary if the established goals are not being achieved.
And for any company getting the most out of the sales force is essential to gain a competitive advantage over rivals . However, if you don't have mechanisms to measure the performance of your salespeople, you can't know for sure if they are operating at their maximum efficiency. And exploring some sales key performance indicators can provide a lot of valuable information .
A simple example in this case, is to use as indicators (KPI) the number of new users within that channel, the percentage of visitors who come to your website from this social network and the topic of the posts that are getting the most traffic are reliable units of measurement that will provide you with relevant and objective information about the performance of that new channel.
From this simple example of Key Performance Indicator we can draw several conclusions about the main characteristics that they should have, each company must identify its own KPI, which are asked to be:
They must be measured in a completely objective way . By definition a KPI must be measurable. For example, it is difficult to measure the usefulness that a website can have for a user (unless you use a survey or something similar and even then there could be a lot of people who don’t answer it); but you can measure the average time spent on the page. If it is a high time, we can assume that the content of the page is useful because people take their time to read it carefully.
They must provide relevant information . We can measure the number of “likes” or interactions that we have achieved with a publication on a social network because it is an objective piece of data , but we cannot measure the degree of user satisfaction with that same publication if we have not associated or assigned a more reliable indicator.
Achievable . The objectives that we will set when establishing our KPIs have to be credible. If you plan to increase your online sales by 500% in just one month, you should review your objectives because you are being unrealistic.