Google+: for better positioning

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For example, in the case of brands like Starbucks, not only are images posted about the product they offer, but users are also offered a much more comforting experience, where the brand obtains greater engagement because its posts are not only based on its coffees, but also on what Starbucks represents in the popular consciousness.

This is one of the best practices on social media, calling for action and giving something in return to users . It is not enough to just publish “pretty” images; you need to generate downloadable content or pieces that allow users to navigate your networks and your website. For this, you can use Facebook Ads, where your posts can reach the largest number of customers possible.

Twitter: A Microblog for Reporting Current Events
Instant Microblogging founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams, has been a much faster means of communication to report news, events and even free courses by some brands or digital marketing agencies.

The great thing about Twitter is its ability to inform about a specific event at the moment. The most valuable thing here is the use of the right hashtags to gain popularity and be seen by the largest number of users on the network.

[Tweet “The great thing about #Twitter is its ability to inform people about a specific event at the moment. The most valuable thing here is the use of #hashtags”]

An excellent example of good practices in social media is the digital news new jersey mailing list outlet Vox, which frequently publishes analysis of current news, with a touch of humor and innovation in its graphics. They also use very interesting videos that offer users a different view of the facts or events that surround us worldwide.

There are certain restrictions, such as the amount of text on this social network, which cannot exceed 140 characters. But although it may seem like a nightmare, it is an excellent practice to create effective messages with short and unique texts.

Another good practice of social networks like Twitter is their ability to generate communities where many people interact and establish conversations on topics related to their industries.



Google Plus is a social network created by Google in 2011 to develop large communities of users where content from different areas and varied topics could be shared.

It is the second social network with the most users in the world: 1 billion to date.

[Tweet “Google+ is the second #socialnetwork with the most users in the world: 1 billion to date.”]

The benefits of this social network are the ease it offers for positioning brands in Google search engines. It is also an excellent option for regularly sharing content from the industry in which you develop with new communities that may be interested in the product or service.

Plus, it lets you link more than one of its apps, stream YouTube videos to your Google+ account, use Hangouts, and Google Maps to connect and interact with your followers.

Flickr: A Picture Is Worth a Thousand Words
Known as one of the most practical social networks for photographers and artists, this network was created in 2004 by Ludicorp, a Canadian company created in 2002.

The great thing about this network is that it has a mobile app, which is great if your target audience is young and wants to share information and connect with your brand on this medium. Plus, it allows you to liven up your content with high-quality images.