Video marketing is a lead generating tool

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video marketing lead statistics . According to Optinmonster, video marketers get 66% more qualified leads per year. Not only that, the same video statistic shows that video marketers see a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve converted at least one new customer thanks to a social media video.

This quality of leads can be attributed to the quality of information that videos bring. Not only do customers gain trust in companies, they are also able to learn about the products or services of those businesses thanks to interactive visual content.

Video Marketing on Social Channels in 2022


By now it is clear that video is a highly effective marketing tool, and that consumers love watching videos on social media. So it is time to ask yourself: which platform should you prefer for video marketing?

According to the latest statistics, the most popular platform is singapore email list YouTube, with about 9 out of 10 marketers saying they use it for video marketing (Wyzowl, 2020).

The video streaming giant is followed by social media king Facebook , with over three-quarters of marketers (76%) planning to do video marketing on the platform. Surprisingly, LinkedIn is next, surpassing the likes of Instagram and Twitter with 66% of marketers.

The Power of Video in Purchasing Decisions
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Not only do videos have the power to engage users, they also play an incredibly important role in purchasing decisions. A survey conducted by Wyzowl showed that approximately 8 out of 10 users purchased a software or application after watching a brand video (Wyzowl, 2018).

Not only that, the power of video marketing is felt throughout the entire buyer journey : the same study shows that most people (96% of them, to be exact) rely on videos to learn more about a particular product or service.