Name them something you found interesting and then follow them

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roseline371274
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Joined: Mon Dec 23, 2024 7:01 am

Name them something you found interesting and then follow them

Post by roseline371274 »

Now we are going to look for the experts we want to contact, so we are going to go directly to do our search on Twitter, since the tool allows you to search for influencers who are also opinion leaders in your market.


[Tweet “Look for experts who are thought leaders in your market.”]

In itself, this process may be slow at the beginning, but as you progress and develop a relational database at the same time, everything will become easier and easier in your Content Acquisition Strategy.

For this I recommend you use followerwonk.com , enter a keyword and start new jersey email list getting the data you were looking for.

Once you have them in hand, the job will be to get them to talk about your product, so the most important thing here is to develop this chain of actions:

After a couple of days, write to them and send them the content you prepared about your product and ask their opinion about it.
If you get a positive response (normally 10 out of 100 people respond, so don't give up, the key is to be optimistic), offer to try your product out of free will.
If he/she accepts (this is where everyone will appear, an interesting gift is undeniable to anyone) simply send it to him/her.
After a while, politely ask him if he would be okay with you reviewing the same product, something simple but make it clear beforehand that you want to place it on your website as a recommendation he is making.
Great goal! If he accepts and the recommendation is very good, it is practically the same as scoring a goal from halfway.
Now start searching for all the people who follow this user and look for those who have the most influence. Before we could do this with Klout.com , but now this option has changed, so in this case you can do it manually to start.

Once you have them, start sending them the same content and also tell them that this expert tried it and liked it.

Repeat this process and integrate tools into your website to capture the emails of these potential customers by integrating contact forms or directly email subscriptions. To do this, you can create a list on Mailchimp.com and in this way you can develop a database of potential customers, with whom you can contact later.

Conclusion
The first thing is that we focus on this single objective, acquisition . To achieve this, we must carry out an information gathering process within your Content Acquisition Strategy, which must be covered by the content that we develop to properly explain the characteristics of our product or service.

For this, the important thing is that this content is developed by a duo that focuses on its creation and distribution .

Along with that, it is very important to integrate the most successful structures and forms that other platforms have developed, test them and measure them with tracking tools to verify where we can develop improvements in the experience with our product.

Check this step carefully before continuing to take steps in your Content Acquisition Strategy.

This integration must fulfill a double function: the first is what we have just mentioned, which is optimization in conversion and the second is that it allows generating acquisition .

Finally, it is time to carry out the “ door to door ” campaign, explaining to those who move large masses the value of our product and for that we will invite them to try it on our platform, which we developed with the best practices of those who have had the most success in recent times.

This is how the first level of Growth Hacking works, where understanding why one is successful and what activities have helped them achieve this success, that understanding would be the strategic essence of Growth Hacking. Apply it and you will see that it will start to bring you results in a short time.

 

PS: If you want to learn how to further develop your Growth Hacking skills, you can buy my book “ The Machine for SMEs Today – Growth Hacking Marketing ”, where you will learn how to develop strategies based on a guide that will guide you until you identify the keys to achieve the desired accelerated growth.
 
 
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