User Intent Should Be the Primary Focus

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Advances in content distribution platforms enable the possibility of “if you create it, they will come” when content aligns with the audience’s intent.

In previous years, great content required on-page and off-page SEO, careful content activation, proactive communication, and even media spend to get noticed. Now, content discovery platforms can find the shining needle in that haystack.

Thanks in large part to AI, content distribution platforms no bahamas phone number data longer offer the longest, newest, fastest, or most engaged presence. Instead, search, social media, shopping, and publishing platforms are more strongly attuned to delivering new content based on user search intent .

You still can’t replace the value of timing, SEO, and content promotion. However, content that meets a user’s search intent is the ultimate measure of quality that will help them rise to the top. To evolve in a user-centric world, you must:

Focus on your target audience relentlessly.
Research your target audience's demographics, psychographics and behaviors.
Analyze your active data, segment content experiences accordingly, and optimize over time.