Optimizing your site with Lead Generation, what tools and techniques to use

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If you already have a blog or a website, adopting a lead generation strategy is the winning move to control user traffic and reuse it to your advantage.

Lead generation, in fact, allows you to have a mailing list of customers who are truly interested in your products/services.

Here's what happens on sites that don't have a lead generation system :

A user comes to your blog, reads what interests them, maybe manages to solve a problem with your information but then leaves and never comes back.

Here's what happens when a site is optimized for lead generation:

A user enters the site, leaves his email because he is accurate mobile phone number list interested in your services/products and therefore becomes a lead.

You may then be contacted by the company whenever there are new things to propose.

In the first case, the site does not “produce” new customers; in the second case, however, a flow of qualified traffic is created that can foster a relationship of trust and continuity between the company and the customer.

But what to do in practice?

At this point you should introduce at least these 3 fundamental steps into your blog/site:

Optin page, or a page on your site that the visitor reaches after clicking a link or an advertisement and which invites them to subscribe to the blog in exchange for a free but valuable gift, such as an ebook or a video.
Call to Action (CTA), which is an image, button, link, or message that invites the visitor to take action, such as booking an appointment or purchasing a product.
Opt-in form, i.e. the form where the visitor leaves his/her data (name, email address, etc.).
Next step: lead nurturing
After the initial contact acquisition phase, you need to get busy developing lead nurturing , a marketing strategy that takes the user from the first contact request to the actual purchase.