Many clients ask us: is it really worth investing in advertising on Instagram

[mdabuhasan]

And if so, where to start?

With over a billion users, Instagram is confirmed as one of the most used social networks in the world.

According to Hootsuite, 200 million people visit at accurate mobile phone number list least one business profile on Instagram every day, and sponsorships potentially reach more than 800 million profiles.

A third of the most viewed stories come from business profiles.

If the numbers haven't convinced you yet, know that this platform offers many opportunities and formats to best promote your company.

What ads can you create on Instagram?
On Instagram you can create 4 types of ads:

classic advert with photo in square or horizontal format;
video ad in vertical or horizontal format (for greater visual impact remember to share videos no longer than 60 seconds);
carousel ads where you can insert 1 to 10 photos or videos so users can view multiple photos and videos in a single ad;
Stories ads, fast and effective content capable of capturing the attention of your audience.
What benefits do I get with Instagram Ads?
Today if you invest in advertising on Instagram you get 3 incredible advantages:

make your brand known;
get more traffic (get people to click through to your website, watch videos, learn about your products and services);
convert users into buyers.
How do you create sponsorships on Instagram?
Here's a quick guide on how to create sponsorships on Instagram step by step.

First of all, there are two ways to create sponsorships on Instagram:

from the Instagram App
from Facebook Business Manager
How to create a sponsorship campaign directly from the App?
Go to your business account and click the PROMOTE button.

Choose the content you want to promote within your gallery.

Select details such as the goal, destination, call to action (CTA) which can be “Call” or “Learn more”.

Choose your audience by selecting the location or locations where you want your promotion to be displayed, the radius of action from the country you want to promote.

Finally, choose the age and gender of your target.

Set the total budget (€) and the duration of the promotion (total days).

This way, you will be able to see the estimated potential coverage of people to reach each day.

Before you hit “Create Promotion,” remember to take a final look at the promotion preview to make sure you haven’t made any mistakes.

How to create a promotion on Instagram starting from Facebook Manager?
In addition to the App, you can create a sponsorship on your business account directly from Facebook Manager.

First step: Connect your Instagram business account from the page settings and enter the corresponding username and password.

Once your accounts are linked, you can go to the “Create Ad” section and enter the details for your Instagram promo.