Content of a brochure

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With good storytelling, you can capture your readers' attention and generate interest, allowing you to then get to the point of your content. To convey difficult content, use explanatory graphics or photos. You can also integrate QR codes across media, for example, linking to a video on your website. Try to make the brochure exciting and varied by incorporating quotes with large namibia phone number data typography into the body text or including short text summaries as distractions.



Form follows function


But always keep in mind: form follows function – even in brochure design. You've designed your brochure for a specific purpose. Therefore, place one or more calls to action – that is, requests for your customers to take action – prominently throughout the brochure. Be it contacting us, signing up for the newsletter, registering for an event, or requesting a sample, etc. – even across multiple pages. You can implement this directly for customers to fill out, or as a link to your website or with a QR code.



Programs for creating brochure designs


There are several programs you can use to design a brochure. From the Adobe family, the main tool is Adobe InDesign, followed by Adobe Illustrator for graphic creation and Adobe Photoshop for image editing. An alternative is QuarkXPress as a design program. There are also comparable free software programs, but they don't offer as many professional tools. Microsoft Word and PowerPoint are only partially suitable for professional design.