The big challenge may be which social platform to use for your business as there are many to choose from and each has a different audience and relies on different content types.
ia is to pick the right platform/s for your business. This means you need to understand who is active on what platform and what type of content they consume.
YouTube - Video content (including YouTube Shorts) and popular amongst the 25-44 age groups
Facebook - Text, image and video content can be use cell phone plans in the us d and the platform is most popular with 25-44 year-olds
Instagram - A platform made for image and video content and used by influencers, it’s most popular amongst 18-34 year olds
TikTok - A video based-platform (and fast becoming a search engine) it is most popular amongst 18-34 year olds but is also widely used by 12-17 year olds.
LinkedIn - Used for text, images and video content 60% of LinkedIn users are between the ages 25-34.
Pinterest - Coined as a visual discovery engine, images can be grouped into themes as ‘Boards’, Pinterest is popular with women (76% of users) and the ages of 18-34 years of age.
X - As a news-orientated platform, you can post images, text, videos and polls, it’s popular with those between 25-34 years.
You can also make a decision based on active users as this will guarantee you an audience.
The secret to being successful on social med
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robiulhasan
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