First of all, you need to have a very clear definition of the target audience of your strategy and the moment in which you are searching for this audience. Who do you want to appear in search results for and at what moment in that search?
Defining Marketing Personas is one of the basic functions of any digital marketing project, precisely because this hypothetical consumer is the one who directs our actions.
In addition to the characteristics of the Persona , it is also necessary to take into account the user's search time , to position the content at the right time. Forget for a moment what you want to present and think about the type of problem you can solve.
This is the mindset with bolivia mobile database which we do SEO work: How can I be called upon to present the solution that the Internet user is looking for at the right time?
The importance of choosing keywords
Once we have identified the potential client and their search timing, we then begin to develop our SEO strategy , seeking maximum exposure in search engines, from the least likely keywords, and in most cases, those with the greatest conversion potential, the Long Tails , to even the most basic ones, typical of those who are just starting a search.
Below we show an example that we present in our online SEO courses , of a keyword demand curve. It is through this that we will divide our words into three groups: Head words, Middle words and Long Tail words .
How to create an SEO strategy for your website, blog or online store
It seems simple, but choosing between words that bring a lot of traffic but a small number of conversions and keywords with little search volume but a huge conversion potential is not always an easy task.
The answer isn’t always in conversion. The bigger strategy carries more weight. How does search marketing fit into the context of your overall marketing strategy? At what point in the conversion funnel would it be most interesting to achieve a prominent position on Google’s answer pages?
Defining areas and priorities for website optimization
In practical terms, the first step is to clearly define the different areas of the website so that we know which ones should be prioritized and how we will guide the optimization in terms of consumer decision-making moment and type of keywords. Below we have an image of how this hierarchy is done.