business process management

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data monitoring: at all levels to evaluate the results of each activity;
optimization: the last phase which consists in correcting what did not work as expected or was not analyzed during modeling.
Read more: Business organization, what is important to organize and why



How to Know When to Use BPM
But how do you know when to use a BMP?

A Business Process Management must be used in a advertising data company when:

you want to improve measurable business parameters to achieve greater results;
rapid adjustments to business processes are required;
manual orchestration is required to make teams, departments and functional groups work;
it is necessary to improve some performances by implementing other business processes.