Create funnels and contact forms on your website

[zakiyatasnim]

Once you have created a dynamic website that is optimized for search engines and fast enough to attract visitors, it is time to think about how to convert site visitors into potential buyers, and potential buyers into customers.

Customer acquisition funnels help with this process by guiding potential buyers along a buying path. The buying path includes the questions customers ask and the information they gather before making a purchase decision.

The process buyers go through varies by industry and product, meaning germany phone number list no two buyer journeys are the same. For example, a municipality looking to build a new police station might go through a buyer journey that looks like this:

Publish an invitation to tender for a project
Check out the websites of the construction companies that have submitted proposals.
Ask questions about past projects, included services, project timelines, etc.
Explore projects and case studies on the construction company's website
Call references who have worked with the construction company to get an idea of ​​the working relationship.
Hold a committee meeting to select a construction company to implement the project.
You will notice that the municipality oscillates between doing their own research and interacting with the construction company. Along the way, they research your company online, evaluate project application information, and talk to other clients.

Having the right information online and in your email campaign plans to support your prospecting efforts will help you win more projects and grow your construction business. But to do this, you must think like a customer.

5. Design email campaigns for different stages of work with customers and prospects
Email campaigns support your online presence. They reinforce what the customer reads about you online and serve as a reminder of what you have to offer.

When thinking about your campaigns, you should create the following automated campaigns that target the different actions a customer takes.