How to Redirect visitors to a maintenance page in WordPress

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A maintenance page informs visitors that your website is temporarily unavailable and provides essential information, such as expected downtime and contact details.

It also protects your site from incomplete transactions, broken links, and search engine penalties, ensuring a smooth user experience when your site comes back online.

In this article, we will show you how to redirect visitors to a maintenance page in WordPress.

Why redirect users to a WordPress maintenance page?
You might be wondering why you can’t just let your users see what work is in progress on your WordPress kenya telemarketing data site. While it’s tempting to leave things as they are, there are several benefits to using a maintenance page.

For example, a well-designed maintenance page shows that we care about user experience, even during downtime. It's much more professional than a broken site or confusing error messages.

Those who are honest about maintenance reassure visitors that work is going on behind the scenes, which can build trust and manage expectations.

Redirecting users to a maintenance page also helps WordPress SEO . Search engines penalize sites that are consistently down or display errors. Using a maintenance page signals a temporary problem, protecting your search engine rankings.

Additionally, a maintenance page can be used to collect email addresses , promote media channels, or even offer a preview of what's to come, keeping visitors engaged even when the site is offline.

With that said, let’s look at how to create and redirect visitors to a maintenance page.