Although it may seem obvious, graphic designers often make the mistake of neglecting text, which ends up ruining their creation. For this reason, it is important to know these 18 rules for using text in this field:
Know the font's personality: You need to consider general managers email list the audience you are targeting and the original purpose of the design to select an appropriate type of font.
Choose a font that matches the audience's perspective: avoid default fonts. Times New Roman, Calibri, were overused fonts. Look for different styles, the text has to have PERSONALITY.
Stay away from clichés and tacky fonts: Some fonts are very well known because they come as default on most computers, which means that many people use the same font without realizing it. You should try to stay away from clichés and not be like everyone else. Why not look for a font that is different?
Use two fonts: Designs often look much better if you use two types of fonts; one for the title and one for the text. Even if it's the same font, try to also highlight some things you consider important in bold and/or italics.
Use contrasting fonts: This is quite ironic. Although you should use two different types of fonts, it is useless if they look similar to each other. You should choose fonts that come from different families so that the contrast between them is more noticeable.
Pay attention to size: you need to know how and when to change the font size. If your headings are 12 points, your paragraph should be 10. Don't overdo it by using fonts that are too small or too large.
Avoid capital letters : Writing everything in capital letters makes reading tedious and gives us the false feeling that we are being shouted at. In addition, the brain assimilates everything much more slowly because the shape of the letters disappears. You should avoid using capital letters excessively.
Beware of inverse colors: When we talk about inverse colors, we are referring to putting dark text on a light background (and vice versa). If you want to use this method, you should try to use colors with a high level of contrast. No blue on red or yellow on orange. Dark fonts will always be more pleasing to the eye.
Line length or underlining: Have you ever seen a textbook that was completely underlined? No! Excessive underlining can be just as tedious as capital letters and makes reading very difficult. Unless we're talking about a heading, we shouldn't go overboard, literally, with the length of underlining.
Adjust the line spacing: you must respect the space between two lines of text. The vast majority of fonts have been designed with a line spacing that is slightly larger than the font size. For example, if we have a 10-point font, the spacing will most likely be 12.
Pay attention to readability: the text must be easy to read and pleasing to the user. The goal is to achieve an optimal level of writing that is adapted to the audience as such. One recommendation is to use sans or serif fonts and never decorative or script fonts.