Before you start advertising, you need to define your audience. And it's not just about whether they are men or women, how much money they make, etc. Advertising platforms cannot be based on income.
You want to understand what your customers care about. What problems are they trying to solve? What objections might they have to buying your product? Create your buyer persona to understand their needs deeply and specifically. This will make it easier for you to target your audience.
Even if you've taken the time to define your audience, your targeting denmark phone number list may be wrong. One small mistake in your ad platform can reduce the effectiveness of your ads.
2. The ads lacked a clear call to action
You should clearly articulate what you want viewers of your ads to do next. This could be filling out a form, purchasing a product, or providing an email address to receive a downloadable asset.
Whatever you want your customer to do, you should make it crystal clear in your ad. State it in the CTA button and in the ad copy itself. And when describing the action, tell the customer what they will get if they take it. This will help increase your conversion rate.
Conversion of ads requires a thorough strategy. Before you launch an ad, you need to have a clear idea of what the client needs to do and how. Thinking that you will figure it out later will reduce the effectiveness of the ad.
Incorrect audience targeting/You haven't defined your audience
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