Google Ads vs. Facebook Ads: Which is Better in Terms of Cost and Conversion

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Products with easy-to-explain benefits tend to work best in Google Ads because there is limited space and no visuals to use as ad copy. To convert, you need to use simple, actionable language.

Getting started with Google Ads is easy: all you need to do is australia phone number list create a Google Ads account. You will target your ads based on search queries or keywords.

For beginners, Google Ad Manager is not considered intuitive or easy to use. You will need some understanding of how keyword selection works to avoid showing ads to irrelevant users, which will result in higher cost per click and lower conversions.

While you can take a Google certification course, this will still only give you a general understanding of targeting, not the deep understanding that will lead to the best results.