Taking care of SEO content planning is essential for a business. The goal is to reach the right user at the right time while filling your website with relevant, high-quality information. Gaining visibility and building a brand image requires prior preparation.
Before we dive into keywords, user intent, calendars, and prioritization, it's important to pause and define exactly what content marketing is.
Content marketing encompasses several tasks. It's not enough to simply write original texts that provide value to your customers and upload them to your website. Once this is done, you also need to share this new content and promote it, for example through social media.
As you can imagine, carrying out the activities described above takes time and effort. Not to mention that users have their own interests that venezuela mobile database must be addressed if you want them to visit your e-commerce site or read your corporate blog.
In short, you need to know who your content is being written for, what goals you're trying to achieve with it, and what timeframe would be reasonable to begin analyzing the results so you can make appropriate changes if necessary.
Below, we'll review the main stages of SEO content planning to give you an idea of the most significant aspects of this process.
Keyword research
The first step in establishing a content plan tailored to the needs of a specific business is to conduct keyword research .
A website's content should be targeted at ranking a specific set of keywords that are important to the company in question, either because they contribute to creating a brand image or because they generate sales or contact forms.
For example, let's say you have a hotel chain with accommodations in Madrid, Seville, and Valencia. What good would it do to have your page ranked for hotel searches in Marbella if you don't target that location?
On the other hand, factors such as keyword search volume, competition for keywords of interest, and the terms users use to find your company or products come into play here.
Beware of the temptation to choose terms that are too generic. This is a rule. These terms are the most searched, and it's easy to be seduced by the traffic they can attract to your business. But why would you want a lot of people visiting you who aren't even looking for what you offer?
All of this information will be extremely useful for identifying opportunities such as creating new content for your website's most popular categories, updating your terms of service to improve the user experience, or writing articles on topics related to your industry that appeal to consumers.
The seasonality of content
One of the factors that influence SEO content planning is seasonality. In other words, there are times of the year that are more favorable for certain products.
Let's say you own an online shoe store. Searches for sandals will be more frequent in the summer, while no one will search for hiking boots. The exact opposite will happen in December.
Although SEO isn't geared toward direct sales, it's important to focus on keywords related to your business that are most popular during each season to capture the attention of your potential customers.