The advantages of the advertising letter

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The traditional advertising letter, on the other hand, is harmless from a data protection perspective. You don't need the recipient's consent to receive advertising . Therefore, print mailings are becoming increasingly popular. While a letter is more expensive, it offers several clear advantages. In addition to the diverse design options, an advertising letter usually remains in the recipient's possession for several weeks and can still trigger a purchase even after some time. An email, on the other hand, usually ends up in the spam folder quickly.

Which providers are suitable?

You should also only purchase addresses from a reputable provider. Unfortunately, gcash database there are some black sheep on the market who sell outdated address material. Therefore, you should make sure that the provider is a member of the German Direct Marketing Association. Other indicators of a reputable list broker include good telephone accessibility, thorough information about GDPR , and a company headquarters in Germany.

Conclusion

In conclusion, purchasing company addresses is a great way to attract attention and acquire new customers. If GDPR compliance is observed and the data is acquired from a trustworthy retailer, nothing stands in the way of a promotional campaign using purchased addresses.