Allows a focused use of resources

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As ABM is such a targeted marketing tool, it allows marketers to focus their resources in an efficient manner and run promotional campaigns that are optimized for specifically targeted accounts.

Focusing internal talents, technologies, social platforms, analytics, and content creation mediums and other resources in the right areas is sure to produce positive results for your ABM campaigns.

7. Easy tracking and measurement goals
The analytics surrounding ABM is spot-on in terms of clarity cell phone number lists and accuracy.

When you're analyzing the effectiveness of a campaign, it's easier to come to conclusions because you have the ability to look at a smaller set of targeted accounts rather than a sprawling set of metrics that span your whole database.

How to implement an Account-Based Marketing Strategy
Now that you understand why account-based marketing is important and its benefits, let's focus on the key elements involved in setting up a successful strategy:

1. Identify targets
When setting up an effective ABM strategy, the first step is to identify who you are targeting - shooting in the dark is never successful. That’s why defined buyer personas are important - you can use this persona template to help you build them.

Using all the technology available, it is possible to prioritize high-value accounts based on revenue potential and other key factors such as market influence and purchase potential.