Arouse curiosity
In marketing, curiosity is a good thing. It means people are interested and want to know more.
Think about parenting for a second. If you tell your child they can't enter a room in your house because you don't want them to see something, what happens?
Your child will spend the next 1,960 hours trying every spy trick possible to sneak into this room undetected. You'll have a child who could join the CIA tomorrow without any training.
We're wired to satisfy curiosity. In your subject lines, provide valuable loan database information that recipients can only get by reading further.
3. Make an irresistible offer
On the Hello Bar blog, we talk a lot about offers. They're what make the marketing wheel turn.
Without an offer, you have no takers. It's common sense, right?
But you need to offer the best deal at the right time. What will convince your readers to click on your email? A subject line that's impossible to resist.
Suggest a discount code or coupon
Offer free shipping on any order for a limited time
Launch a new product at half its current price
Significantly reduce a set of products or services
These types of offers entice users to click, if only to explore further and decide if it's worth their time - or money.