More and more brands are using influencer marketing

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They can make public tests of your products and show their public the results, no matter positive or negative. Therefore, they have the power to praise or destroy your brand.
in their strategies and getting good results.

Even with some risks — the influencer may speak or do something that affects your image negatively —, the loyalty of their followers may get to your brand a lot of new clients.

9. Mobile Marketing
Nowadays, mobile marketing is almost mandatory if you want to reach customers.

Google research shows that 27% of the global population uses voice search canada cell phone number list on mobile, and the consumer journey is becoming increasingly complex.

This research also shows that immediacy is as crucial as loyalty. And nothing is more immediate than solving a problem with a smartphone anywhere, anytime.

Mobile marketing is no more just a trend. It must be a reality for brands that desire to be all the time side by side with their customers. Some ways to invest in mobile marketing include:

Create an app: spread push notifications when you want to talk to your audience;
Adopt instant messenger marketing: speak to your public directly;
Offer products or services by geolocalization: and be where your consumers are;
Explore SMS potential: keep your audience updated about their interests;
Offer mobile content: hold your public attention with engaging content such as videos, which they can consume anywhere.
10. Video Marketing
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According to the blog Think With Google, there are 2 billion people per month looking for something on YouTube.

Entertainment, news, how to do something, content to study, whatever, it is a big opportunity to reach new customers.

Video marketing strategies are being used to drive results throughout the marketing funnel, likewise blog posts and emails.

People are looking for videos for a few reasons, such as seeing credible reviews about some products or services.

80% of people use, alternately, search engines and videos, and use it to learn more about products and to see how others have used it. And 55% of consumers do it before buying.

As you can see, this is a nice opportunity to make sales easier.