Efficiency of banner advertising

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The most correct decision would be to select those services whose theme and content completely coincides with the theme of the banner. If you do not follow this decision, then the budget, effort and time will most likely be wasted. You need to choose the right type of banner on the site for placement. If for some reason targeting cannot be used for promotion, then it is worth identifying several types of users on the resource and focusing on them. A well-made banner should be able to attract attention with its brightness and quality, possibly animation, and make the user click on it and go to the site.

To assess how effective a banner is, the click-through uganda cell phone number list rate (CTR) is used. It shows the ratio of the number of clicks to the number of impressions, i.e. the higher this number, the more effective the banner ad. There is no standard for banner ad CTR , as well as banner size, because this number depends on the target audience, the site and many other parameters. However, experienced specialists advise achieving a number of 0.

3–0.5% in this parameter. You need to monitor not only the CTR, but also the bounce rate, which can be viewed in Yandex Metrica. If a user clicks on a banner with one piece of information and goes to a site with completely different information, then such a click will be wasted.The competition in this industry is quite high, but there is an opportunity to earn money on construction sites. Construction is on the same level of complexity as medicine, and it will be quite difficult for novice webmasters when working with sites on this topic.