How to build a B2B Content Marketing plan?

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Learn more about your audience
Then it’s time to define another key point for the success of your strategy: what is the profile of your audience? Therefore, you must create a buyer persona to know what your audience is looking for: their problems, their pain, goals, difficulties, and even their work routine. From this information, you can direct content production to the right path.

After all, the materials you produce will only be efficient if they are of interest to your audience. According to a survey by the Content Marketing Institute (CMI), between 60% and 70% of the content produced is not used because it is irrelevant to the audience. This means wasting time and resources, something that can be avoided by creating a buyer persona.

Figure out what problem you’re trying to solve
By understanding who your buyer persona is and what the problems are, it’s much easier to identify the right content to attract your audience. You’ll be able to direct your entire content production and nutrition flow to meet that demand, increasing your chances of getting real returns with your communication actions.

Make your content unique
The internet is full of content and several of its competitors are vying for wuhan cell phone number list the attention of their targets. That’s why it’s critical that you offer rich and unique materials to your audience, differentiating yourself from your competition. According to our Senior Director of Content Strategy Stephanie Mansueto, 74% of customers feel frustrated when website content is not personalized.

In other words, you don’t want to enter a page and always find the same thing. One way to solve this problem is by investing in interactivity. With the help of tools such as ion Interactive, you can create interactive content — such as calculators, infographics, interactive ebooks, and quizzes — with greater ease, offering something different to lead.

When you add this feature to your materials, you’re creating a real competitive edge to stand out from other companies. By offering a calculator that provides essential data about the efficiency of the visitor’s website SEO strategy, your page becomes a query tool, creating a unique experience.

Find the right keywords
Also, you need to know how to choose the right terms so that your audience more easily finds your content. Just as it is essential to innovate regarding the material you offer, it is also important to find out which terms and keywords are most used during a search so that your pages appear first.

Since you are competing for space on the internet, you need to use the right words so that the exact audience you want is impacted. With precise keyword work, you ensure that the lead, when looking for solutions on the internet, finds your content among the first places.